Oh la Laqua – Infused Water Packaging
Package Design, Development design ideas
My part on the project
Look Development, Crative Direction 3D Visualization,Compositing
Tools Cinema 4d, Redshift, After Effects
As part of the brand communication strategy for the Oh la Laqua Infused Water product line, I was responsible for the Creative Direction and the complete 3D execution of the packaging visualizations. The objective was to translate the brand’s identity into a clean, modern, and visually appealing aesthetic that highlights the unique flavors of each product.
In my role as Creative Director, I developed the visual concept for how the packaging should be presented. The focus was on creating a high-quality, refreshing look that communicates the lightness and natural essence of infused water.
Based on the final packaging layouts, I created high-end 3D visualizations rendered in various lighting and material environments. These visuals were optimized for presentations, marketing collateral, and both digital and retail platforms.
Special attention was given to achieving photorealistic representations of the refreshing nature of the product at first glance.
This project brought together strong conceptual design thinking with advanced 3D visualization skills, resulting in a visually cohesive product line that effectively communicates both brand values and product quality.
Oh la Laqua – Infused Water
Client: Oh la laqua.
Creative Direction ,3D, Compositing: Alexander Saum
© Alexander Saum, 2001-19.